Sex In The Public Square | activism + community + information

Great find, Chris! My first thought upon seeing the men dancing in cardboard cutouts of condoms was, "yes, corny," and then I noticed that the piece was about 6 minutes long and thought, "wow, this must be serious!" I was surprised by how thorough it was. In the US we'd have tried for a 60 second PSA I bet. This one covered all the main reasons for use including pregnancy prevention (unlike the spots that two networks in the US rejected because they went beyond disease prevention and addressed pregnancy). It showed the proper way to put on and dispose of a condom. Until the last two minutes there were no women in the spot, which I thought was interesting. i'm out of the loop in terms of US commercials but do we make condom commercials that don't rely on sexy women? Oh, and speaking of women, this spot also mentioned condoms for women. And it mentioned gay people (though it did make it seem like gay people are the only ones who have anal sex).

One sign of how effective such a PSA might be? I've still got the tune running through my head. I imagine that later this afternoon I'll be bopping down the hallway at work with the words "I am the condom friend ever useful to you," scrolling through my brain.

An aside: I think we should put a copy of this in the Sex Symbols. It's easily done if we just add the term Sex Symbol as a tag on the post. What do you think? Then it will remain here on your blog but will also show up there. (There is not a place iwth a menu listing yet but it can be found at "http://sexinthepublicsquare.org/SexSymbols" and its that place where I hope to have short pieces that raise discussions on cultural artifacts connected to sex. T-shirts, ads, billboards, objects ... whatever.) What do you think?

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...because public space really matters!

Elizabeth

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