As a Scottish woman living in the US, I was shocked at just how willing American men are to put on a condom. Back home in Scotland and elsewhere in Europe, I've always been the one who's had to suggest a condom (and lest I offend David by the blanket term "Europe", I should clarify that I'm referring to European men of many different countries). I don't know why this should be the case. Maybe Americans are just more paranoid about disease. Who knows?!

 But, yes, I would say that we do still need ads like these in "Europe". They're fun and light-hearted, and bring sexual issues out into the open, which is where they always need to be.