Sex Symbols: Condoms Go Bollywood

Great find, Chris! My first thought upon seeing the men dancing in cardboard cutouts of condoms was, "yes, corny," and then I noticed that the piece was about 6 minutes long and thought, "wow, this must be serious!" I was surprised by how thorough it was. In the US we'd have tried for a 60 second PSA I bet. This one covered all the main reasons for use including pregnancy prevention (unlike the spots that two networks in the US rejected because they went beyond disease prevention and addressed pregnancy). It showed the proper way to put on and dispose of a condom. Until the last two minutes there were no women in the spot, which I thought was interesting. i'm out of the loop in terms of US commercials but do we make condom commercials that don't rely on sexy women? Oh, and speaking of women, this spot also mentioned condoms for women. And it mentioned gay people (though it did make it seem like gay people are the only ones who have anal sex). 
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...because public space really matters!

Elizabeth

You wrote all that at 6:23? Oy. But yes, the idea of putting it up in the "Sex Symbols" is a good one.
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Blog: Literate Perversions

“Writing is like prostitution. First you do it for love, and then for a few close friends, and then finally y

 

But I actually do pretty well at 6ish if I've had some coffee. Of course the amount of coffee I'm consuming seems to be increasing....

I'd really love to expand the "Sex Symbols" idea ... and not all posts have to use that in their titles, either. Just so long as they use it as a tag so that they get collected on the Sex Symbols page.

By the way, the tune is still stuck in my head!

 

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...because public space really matters!

Elizabeth

i saw this yesterday and was going to post it myself. i never had much interaction with the indian community until i moved to the UK, now i live in the curry capitol of england!

i think it's a huge step forward for the indian government to address a growing problem. asian culture suffers from a huge dichotomy, in that sex is openly repressed in dress and actions. we are talking about a culture where males and females are clearly separate, women are limited in many roles and punished severely for minor infractions. they still have honour killings, even here in england. yet men are obviously able to indulge in sex, most likely with prostitutes.

i agree the video looks silly to us but it's clearly designed to appeal to a specific segment of indian culture, in that sense it does work. similar to having a rap singer promoting safe sex in LA, NYC or chicago.

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