advertising

Elizabeth's picture

Ad Placement Fail?

From page A18 of the May 24 edition of the New York Times

What do you think? This Bloomingdales ad for Rag & Bone Jeans ($165.00) and silk Equipment top ($178.00) contains the tag line "MEET YOUR NEW MUST-HAVE" and depicts an Asian model staring into the camera with her lips parted. It accompanies an article with the headline "In Oakland, Redefining Sex Trade Workers as Abuse Victims" which, among many things, criticizes the 'exoticization' of Asian women in the US. 

The article can be found online at: http://www.nytimes.com/2011/05/24/us/24oakland.html

Elizabeth's picture

More Billboard Family Values from my Midwest Trip

Another billboard values series:

Monogamy(100) ad image

I've now seen this image on several billboards in Western Pennsylvania and Ohio, but again, I wasn't fast enough to capture them myself. This image comes from the Hearts On Fire web site, where I also learned that this is not actually a midwestern phenomenon, but that the campaign has been featured on the Ellen Degeneris Show, the Martha Stewart show and other national media.

It's interesting to think about what monogamy does for people and what diamonds do for monogamy. According the Hearts on Fire TV ad monogamy itself is potentially pretty boring. Yet passionate, interesting, and romantic people also need monogamy so they need something that brings it alive. Apparently that something is not their own sparkling personalities, but rather that something is diamonds.

Chris's picture

SITPS Beaver Shot of the Day

There's typically few things more crass and disturbing than tampon ads in the United States. Honest to god, the coy manner of most menstruation product advertising is only one step away from openly calling it "the curse." This ad for U Tampons from Australia is a refreshingly playful approach to the vagina and its myriad functions. It makes me appreciate the old Aussie saying even more: "Thank god we got the convicts and the Americans got the puritans."

Elizabeth's picture

CLOSED: Tell FOX and CBS that Condom Ads Should Mention Preventing Pregnancy!

Yesterday's New York Times reported that two networks, FOX and CBS, refused to accept Trojan's new condom ad campaign because it explicitly mentions using the condoms to prevent pregnancy. FOX reportedly told Trojan that any ad campaign for contraception needed to put the focus on disease prevention. ABC reportedly told the company that the campaign was just inappropriate, even for their late night viewers.

Both networks ran Trojans previous campaign advertising condoms for HIV prevention.

Mark Crispin Miller, an NYU communications and media expert, is quoted in the Times article pointing out that lots of content on major networks is "salacious" and calles the decision by these two networks "hypocritical."

An email alert from Planned Parenthood Federation of America is more specific:

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